An important recent trend is the influx of equity from advertisers to finance films and TV shows. Advertisers are being pushed out of television by TiVo, DVRs, and VOD, and they are fighting back by investing equity in films and TV series in order to integrate their product into the message in a way they can control. Many advertisers have set up dedicated entertainment divisions ...
As he most recently proved in a charming video interview with Steve, few are more deserving of a lifetime achievement award than Morgan Freeman. The American Film Institute wised up to that axiom, and will present the Oscar winner with the 39th AFI Life Achievement Award. Chair of the AFI Board of Trustees Sir Howard Stringer eloquently sums up the impact of Freeman’s career: “Across ...
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